Search Results - "brand management"

1

Brand management : research,theory and practice

by Heding, Tilde
Published 2008

2

Strategic brand management

by Keller, Kevin Lane
Published 2003

3

Strategic brand management : Building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2003

4

Strategic brand management : best practice cases in branding : best practice cases in branding : Lessons from the world's strongest brands

by Keller, Kevin Lane
Published 2003

5

Harvard business review on brand management.

Published 1999

6

Trademark valuation : a tool for brand management

by Smith, Gordon V.
Published 2014