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Customer equity : Building and managing relationships as valuable assets
by
Blattberg, Robert C.
Published 2001
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Relationship marketing : Exploring relational strategies in marketing
by
Egan, John
Published 2001
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Customer value investment : formula for sustained business success
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Mahajan,Gautam
Published 2008
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Client relationship management : how to turn client relationship into a competitive advantage
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Po-Chedley, David A.
Published 2001
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