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1

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Strategic marketing management : A means-end approach

by Parry, Mark E.
Published 2002

2

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Creating product value : Putting manufacturing on the strategic agenda

by De Meyer, Arnold
Published 1992

3

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Classic failures in product marketing

by Hendon, Donald W.
Published 2001

4

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Product management

by Lehmann, Donald R
Published 2005

5

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Rules for Revolutionaries : the capitalist manifesto for creating and marketing new product and services

by Kawasaki, Guy, 1954-
Published 1998

6

Brand rewired : connecting intellectual property, branding, and creativity strategy

by Chasser, Anne H.
Published 2010

7

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Productivity management : text and cases

by McGarrah, Robert E.
Published 1982