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Strategic marketing management : A means-end approach
by
Parry, Mark E.
Published 2002
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2
Creating product value : Putting manufacturing on the strategic agenda
by
De Meyer, Arnold
Published 1992
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3
Classic failures in product marketing
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Hendon, Donald W.
Published 2001
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Product management
by
Lehmann, Donald R
Published 2005
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5
Rules for Revolutionaries : the capitalist manifesto for creating and marketing new product and services
by
Kawasaki, Guy, 1954-
Published 1998
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6
Brand rewired : connecting intellectual property, branding, and creativity strategy
by
Chasser, Anne H.
Published 2010
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7
Productivity management : text and cases
by
McGarrah, Robert E.
Published 1982
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Chan, Gordon C.
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Kawasaki, Guy, 1954-
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Morene, Michele
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