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  1. 1
    Productivity management : text and cases

    Productivity management : text and cases by McGarrah, Robert E.

    Published 1982
  2. 2
    Strategic marketing management : A means-end approach

    Strategic marketing management : A means-end approach by Parry, Mark E.

    Published 2002
  3. 3
    Creating product value : Putting manufacturing on the strategic agenda

    Creating product value : Putting manufacturing on the strategic agenda by De Meyer, Arnold

    Published 1992
  4. 4
    Classic failures in product marketing

    Classic failures in product marketing by Hendon, Donald W.

    Published 2001
  5. 5
    Product management

    Product management by Lehmann, Donald R

    Published 2005
  6. 6
    Brand rewired : connecting intellectual property, branding, and creativity strategy

    Brand rewired : connecting intellectual property, branding, and creativity strategy by Chasser, Anne H.

    Published 2010
  7. 7
    Rules for Revolutionaries : the capitalist manifesto for creating and marketing new product and services

    Rules for Revolutionaries : the capitalist manifesto for creating and marketing new product and services by Kawasaki, Guy, 1954-

    Published 1998