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1

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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

by Kim, W.Chan
Published 2005

2

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Customer-centered products : Creating successful products through smart requirements management

by Hooks, Ivy F.
Published 2001

3

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Complete idiot's guide : new products development

by Bobrow, Edwin E.
Published 1997

4

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan
Published 2005

5

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Rules for Revolutionaries : the capitalist manifesto for creating and marketing new product and services

by Kawasaki, Guy, 1954-
Published 1998

6

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Executive talk : Creating uncontested market space : 24 November 2008

Published 2008

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7

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The digital transformer's dilemma : how to energize your core business while building disruptive products and services

by Frankenberger, Karolin
Published 2021

8

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How to prepare a feasibility study

by Stevens, Robert E.
Published 1982

9

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Lightning strategies for innovation : How the world's best firms create new products

by Zangwill, Willard I.
Published 1993

10

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

by Kim, W. Chan
Published 2017