Search Results - "Boston"

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Applications in basic marketing : Clippings from the popular business press

by Perreault, William D. Jr
Published 2003

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by Russ, Frederick A
Published 1982

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Customer equity : Building and managing relationships as valuable assets

by Blattberg, Robert C.
Published 2001

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Services marketing : Integrating customer focus across the firm

by Zeithaml, Valarie A.
Published 2000

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Harvard business review on marketing.

Published 2001

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Essentials of marketing : a global-managerial approach

by Perreault, William D.
Published 2000