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Customer relationship management : A strategic imperative in the world of E business.
by
Brown, Stanky A
Published 2000
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The customer differential : the complete guide to implementing customer relationship management
by
Nykamp, Melinda
Published 2001
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Harvard business review on customer relationship management.
Published 2001
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Managing effectively : Continuous improvement customer servis,innovation and change
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Saville, James
Published 2002
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Client relationship management : how to turn client relationship into a competitive advantage
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Po-Chedley, David A.
Published 2001
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