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1

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Loyalty rules! : How today's leaders build lasting relationships

by Reichheld, Frederick F
Published 2001

2

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Customer equity : Building and managing relationships as valuable assets

by Blattberg, Robert C.
Published 2001

3

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Seven power strategies for building customer loyalty

by Timm, Paul R.
Published 2001

4

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Attracting perfect customer : The power of strategic synchronicity

by Hall, Stacey
Published 2001

5

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Client relationship management : how to turn client relationship into a competitive advantage

by Po-Chedley, David A.
Published 2001