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  1. 1
    You the customer

    You the customer by Linder, Betram L.

    Published 1977
  2. 2
    New economy-new competation : the rise of the consumer?

    New economy-new competation : the rise of the consumer? by Asch, David, Wolfe, Brian

    Published 2001
  3. 3
    Consumer culture : history, theory and politics

    Consumer culture : history, theory and politics by Sassatelli, Roberta

    Published 2007
  4. 4
    Spend shift : how the post-crisis values revolution is changing the way we buy,sell and live

    Spend shift : how the post-crisis values revolution is changing the way we buy,sell and live by Gerzema,John

    Published 2011
  5. 5
    The truth about: what customers want

    The truth about: what customers want by Solomon, Michael R.

    Published 2009
  6. 6
    What's the future of business? : changing the way businesses create experiences

    What's the future of business? : changing the way businesses create experiences by Solis, Brian

    Published 2013
  7. 7
    The new market leaders : who winning and how in the battle for customers

    The new market leaders : who winning and how in the battle for customers by Wiersema, Fred

    Published 2001