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1

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Integrated advertising, promotion & marketing communications

by Clow, Kenneth E.
Published 2002

2

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Marketing : Communication, principles and practice

by Varey, Richard J
Published 2002

3

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Facets of corporate identity,communication and reputation

Published 2007

4

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Marketing communications : brands, experiences and participation

by Fill, Chris
Published 2013

5

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Building corporate identity, image and reputation in the digital era

Published 2022