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1

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Harvard business review on marketing.

Published 2001

2

Brand management : research,theory and practice

by Heding, Tilde
Published 2008

3

Designing brand experiences

by Landa, Robin
Published 2006

4

Brand rewired : connecting intellectual property, branding, and creativity strategy

by Chasser, Anne H.
Published 2010

5

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Building corporate identity, image and reputation in the digital era

Published 2022