Search Results

1

Strategic brand management

by Keller, Kevin Lane
Published 2003

2

Strategic brand management : Building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2003

3

Strategic brand management : best practice cases in branding : best practice cases in branding : Lessons from the world's strongest brands

by Keller, Kevin Lane
Published 2003

4

Be your own brand : a breakthrough formula for standing out from the crowd

by McNally, David
Published 2002

5

Brand management : research,theory and practice

by Heding, Tilde
Published 2008

6

Business the Richard Branson way : 10 secrets of the world's greatest brand Builder

by Dearlove, Des
Published 2007

7

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Intellectual property branding in the developing world : a new approach to non-technological innovations

by Kongolo, Tshimanga
Published 2019