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Harvard business review on brand management.
Published 1999
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Branding : from brief to finished solution
Published 2002
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Developing brands with qualitative market research (5 QMR)
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Chandler, Jon
Published 2002
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Designing brand experiences
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Landa, Robin
Published 2006
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Powerlines : words that sell brands,grip fans,and sometimes change history
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Cone,Steve
Published 2009
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