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1

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Integrated advertising, promotion & marketing communications

by Clow, Kenneth E.
Published 2002

2

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Developing advertising with qualitative market research (6 QMR)

by Wardle, Judith
Published 2002

3

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by Siti Rahayu Hussin
Published 2004

4

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Creative advertising

by Pricken, Mario

5

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Powerlines : words that sell brands,grip fans,and sometimes change history

by Cone,Steve
Published 2009

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10 ways to screw up and ad campaign

by Cohen, Barry H.
Published 2006

7

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Contemporary advertising

by Bovee, Courtland L.
Published 1986

8

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Asas pengiklanan

by Mohd Sidin Ahmad Ishak
Published 1993

9

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Advertising for dummies

by Dahl, Gary
Published 2001