Marketing Management : AN ASIAN PERSPECTIVE

Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee-Hoon (Author), Keller, Kevin Lane , 1956 (Author), Leong, Siew Meng (Author), Tan, Chin-Tiong (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson 2018
Edition:SEVENTH EDITION
Subjects:

MARC

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020 |a 9781292089584 (  |q Paperback) ,   |c 308.40 
040 |a StDuBDS   |b eng   |e rda   |c INS 
041 0 |a eng 
090 0 0 |a F HF5415.13   |b .K68 2018 
100 1 |a Kotler, Philip, ,   |e author 
245 1 0 |a Marketing Management :   |b AN ASIAN PERSPECTIVE   |c Philip Kotler, Kevin Lane Keller, Swee-Hoon Ang Chin-Tiong Tan, Siew Meng Leong 
250 |a SEVENTH EDITION 
264 1 |a Harlow, England :   |b Pearson   |c 2018 
264 4 |a @2018 
300 |a xxvi, 845,15,31, 10, 3, 25 pages :   |b illustrations (colour) ;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |z Asia 
650 0 |a Marketing   |z Asia   |x Management. 
700 1 |a Ang, Swee-Hoon ,   |e author. 
700 1 |a Keller, Kevin Lane ,   |d 1956 ,   |e author. 
700 1 |a Leong, Siew Meng ,   |e author 
700 1 |a Tan, Chin-Tiong ,   |e author. 
999 |a 1000005003   |b BOOK   |c Open Shelf (Folio)   |e Default branch