Marketing Management : AN ASIAN PERSPECTIVE

Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee-Hoon (Author), Keller, Kevin Lane , 1956 (Author), Leong, Siew Meng (Author), Tan, Chin-Tiong (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson 2018
Edition:SEVENTH EDITION
Subjects:
Description
Physical Description:xxvi, 845; 15; 31; 10; 3; 25 pages : illustrations (colour) ; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781292089584 (