Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renee (Author)
Format:	Book
Language:	English
Published:	New York : Hachette Books [2017]
Edition:	First edition
Subjects:	Market segmentation New products

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