Strategic marketing for high technology products : an integrated approach

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Strategic marketing for high technology products : an integrated approach

Bibliographic Details
Main Author:	Fotiadis, Thomas (Author)
Format:	Book
Language:	English
Published:	London New York : Routledge : Taylor & Francis Group 2020
Series:	Routledge studies in innovation, organizations and technology
Subjects:	High technology industries High technology > Marketing

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