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00000cam a2200000 7i4500 |
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0000030457 |
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20241203.0 |
| 008 |
231002 enka eng |
| 020 |
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|a 9780367591113 (pbk)
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| 040 |
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|a INS
|b eng
|e rda
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| 090 |
0 |
0 |
|a HC79.H53
|b .F68 2020
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| 100 |
1 |
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|a Fotiadis, Thomas ,
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing for high technology products :
|b an integrated approach
|c Thomas Fotiadis
|
| 264 |
|
1 |
|a London
|a New York :
|b Routledge :
|b Taylor & Francis Group
|c 2020
|
| 300 |
|
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|a xi, 194 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
|
| 490 |
0 |
|
|a Routledge studies in innovation, organizations and technology
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a High technology industries
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| 650 |
|
0 |
|a High technology
|x Marketing
|
| 999 |
|
|
|a 1000004752
|b BOOK
|c Open Shelf
|e Default branch
|