Strategic marketing for high technology products : an integrated approach

Bibliographic Details
Main Author: Fotiadis, Thomas (Author)
Format: Book
Language:English
Published: London New York: Routledge: Taylor & Francis Group, 2020.
Series:Routledge studies in innovation, organizations and technology
Subjects:
Description
Physical Description:xi, 194 pages: illustrations; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780367591113 (pbk)