Strategic marketing for high technology products : an integrated approach
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| Format: | Book |
| Language: | English |
| Published: |
London New York:
Routledge/Taylor & Francis Group,
2020.
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| Series: | Routledge studies in innovation, organizations and technology
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| Subjects: |
| Physical Description: | xi, 194 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780367591113 (pbk) |