Building corporate identity, image and reputation in the digital era

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Building corporate identity, image and reputation in the digital era

Bibliographic Details
Other Authors:	Dennis, Charles (Editor), Foroud, Pantea (Editor), Melewar, T. C. (Editor)
Format:	Book
Language:	English
Published:	London : Routledge, Taylor & Francis Group 2022
Series:	Routledge studies in marketing
Subjects:	Branding (Marketing) Communication in marketing Corporate image Reputation

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