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01015cam a2200289 7i4500 |
| 001 |
0000030349 |
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20241203090000.0 |
| 008 |
230907 enka eng |
| 020 |
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|a 9780367531232 (hbk)
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| 040 |
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|a INS
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| 090 |
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|a HD59.2
|b .B85 2022
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| 245 |
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|a Building corporate identity, image and reputation in the digital era
|c edited by TC Melewar, Charles Dennis and Pantea Foroud.
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| 264 |
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1 |
|a London:
|b Routledge, Taylor & Francis Group,
|c 2022.
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| 300 |
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|a xvii, 553 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 490 |
0 |
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|a Routledge studies in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Corporate image
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| 650 |
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|a Communication in marketing
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Reputation
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| 700 |
1 |
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|a Melewar, T. C.
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| 700 |
1 |
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|a Dennis, Charles
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| 700 |
1 |
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|a Foroud, Pantea
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| 999 |
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|a 1000004664
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
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