Building corporate identity, image and reputation in the digital era

Building corporate identity, image and reputation in the digital era

Bibliographic Details
Other Authors: Dennis, Charles (Editor), Foroud, Pantea (Editor), Melewar, T. C. (Editor)
Format: Book
Language:English
Published: London : Routledge, Taylor & Francis Group 2022
Series:Routledge studies in marketing
Subjects:
Branding (Marketing)
Communication in marketing
Corporate image
Reputation
Description
Physical Description:xvii, 553 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780367531232 (hbk)

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