APA (7th ed.) Citation

Kolb, B. M. (2022). Absolute essentials of marketing research. Routledge.

Chicago Style (17th ed.) Citation

Kolb, Bonita M. Absolute Essentials of Marketing Research. Abingdon, Oxon New York, NY: Routledge, 2022.

MLA (9th ed.) Citation

Kolb, Bonita M. Absolute Essentials of Marketing Research. Routledge, 2022.