Kotler, P., & Armstrong, G. (2001). Principles of marketing (Ninth edition.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philips, and Gary Armstrong. Principles of Marketing. Ninth edition. New Jersey: Prentice Hall, 2001.
MLA CitationKotler, Philips, and Gary Armstrong. Principles of Marketing. Ninth edition. New Jersey: Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.