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20241128.0 |
| 008 |
211223 nyua eng |
| 020 |
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|a 9780367437756 (hbk)
|
| 040 |
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|a INS
|b eng
|e rda
|
| 090 |
0 |
0 |
|a HF5415.2
|b .P744 2021
|
| 100 |
1 |
|
|a Proctor, Tony ,
|e author
|
| 245 |
1 |
0 |
|a Absolute essentials of strategic marketing
|c Tony Proctor
|
| 250 |
|
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|a First edition
|
| 264 |
|
1 |
|a New York :
|b Routledge, Taylor & Francis Group
|c 2021
|
| 264 |
|
4 |
|c ©2021
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| 300 |
|
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|a vii, 118 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 999 |
|
|
|a 1000004303
|b BOOK
|c Open Shelf
|e Default branch
|
| 999 |
|
|
|a 1000004650
|b BOOK
|c Open Shelf
|e Default branch
|