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00000cam a2200000 7i4500 |
| 001 |
0000029541 |
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20241128.0 |
| 008 |
211223 nyua eng |
| 020 |
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|a 9781138331907
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| 040 |
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|a INS
|b eng
|e rda
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| 090 |
0 |
0 |
|a HF5415.13
|b A47 2019
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| 100 |
1 |
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|a Alsem, Karel Jan ,
|e author
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| 245 |
1 |
0 |
|a Applied strategic marketing :
|b a step-by-step approach
|c Karel Jan Alsem
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| 250 |
|
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|a First edition
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| 264 |
|
1 |
|a New York :
|b Routledge, Taylor & Francis Group
|c 2019
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| 264 |
|
4 |
|c ©2019
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| 300 |
|
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|a ix, 424 pages :
|b illustrations ;
|c 25 cm.
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| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Marketing
|x Management
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| 999 |
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|a 1000004304
|b BOOK
|c Open Shelf
|e Default branch
|