Applied strategic marketing : a step-by-step approach

Bibliographic Details
Main Author: Alsem, Karel Jan (Author)
Format: Book
Language:English
Published: New York: Routledge, Taylor & Francis Group, 2019.
Edition:First edition.
Subjects:
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008 211223 nyua eng
020 |a 9781138331907  
040 |a INS 
090 0 0 |a HF5415.13   |b A47 2019 
100 1 |a Alsem, Karel Jan   |e author  
245 1 0 |a Applied strategic marketing :   |b a step-by-step approach   |c Karel Jan Alsem. 
250 |a First edition. 
264 4 |c ♭2019. 
264 1 |a New York:   |b Routledge, Taylor & Francis Group,   |c 2019. 
300 |a ix, 424 pages:   |b illustrations;   |c 25 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing --   |x Management  
999 |a 1000004304  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN