Applied strategic marketing : a step-by-step approach
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY:
Routledge, Taylor & Francis Group,
2019.
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| Edition: | First edition. |
| Subjects: |
| Physical Description: | ix, 424 pages: illustrations; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781138331907 |