APA (7th ed.) Citation

Alsem, K. J. (2019). Applied strategic marketing: A step-by-step approach (First edition.). Routledge, Taylor & Francis Group.

Chicago Style (17th ed.) Citation

Alsem, Karel Jan. Applied Strategic Marketing: A Step-by-step Approach. First edition. New York: Routledge, Taylor & Francis Group, 2019.

MLA (9th ed.) Citation

Alsem, Karel Jan. Applied Strategic Marketing: A Step-by-step Approach. First edition. Routledge, Taylor & Francis Group, 2019.