Digital and social media marketing : a results-driven approach

Bibliographic Details
Other Authors: Heinze, Aleksej, Fletcher, Gordon, Cruz, Ana, Rashid, Tahir
Format: Book
Language:English
Published: New York: Routledge, Taylor & Francis Group, 2020.
Edition:Second edition.
Subjects:
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005 20241128090000.0
008 211223 nyua eng
020 |a 9780367235901  
040 |a INS 
090 0 0 |a HF5415.1265   |b .D54 2017 
245 0 0 |a Digital and social media marketing :   |b a results-driven approach   |c edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. 
250 |a Second edition. 
264 4 |c ♭2020. 
264 1 |a New York:   |b Routledge, Taylor & Francis Group,   |c 2020. 
300 |a xxvii, 336 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Electronic commerce  
650 0 |a Internet marketing  
650 0 |a Internet advertising  
650 0 |a Social media  
700 1 |a Heinze, Aleksej  
700 1 |a Fletcher, Gordon  
700 1 |a Cruz, Ana  
700 1 |a Rashid, Tahir  
999 |a 1000004305  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN