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211223 nyua eng |
| 020 |
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|a 9780367235901
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| 040 |
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|a INS
|b eng
|e rda
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| 090 |
0 |
0 |
|a HF5415.1265
|b .D54 2017
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| 245 |
0 |
0 |
|a Digital and social media marketing :
|b a results-driven approach
|c edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz
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| 250 |
|
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|a Second edition
|
| 264 |
|
1 |
|a New York :
|b Routledge, Taylor & Francis Group
|c 2020
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| 264 |
|
4 |
|c ©2020
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| 300 |
|
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|a xxvii, 336 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Electronic commerce
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| 650 |
|
0 |
|a Internet advertising
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Social media
|
| 700 |
1 |
|
|a Cruz, Ana ,
|e editor
|
| 700 |
1 |
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|a Fletcher, Gordon ,
|e editor
|
| 700 |
1 |
|
|a Heinze, Aleksej ,
|e editor
|
| 700 |
1 |
|
|a Rashid, Tahir ,
|e editor
|
| 999 |
|
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|a 1000004305
|b BOOK
|c Open Shelf
|e Default branch
|