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Value in marketing :
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Value in marketing : retrospective and perspective stance
Bibliographic Details
Other Authors:
Marinov, Marin A.
Format:
Book
Language:
English
Published:
New York:
Routledge,
2020.
Edition:
First edition.
Subjects:
Value
Marketing
Holdings
Description
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Description
Physical Description:
vi, 215 pages: illustrations; 24 cm.
Bibliography:
Includes bibliographical references and index
ISBN:
9780367209483
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