Description: Principles of marketing

Bibliographic Details
Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary
Format:	Book
Language:	English
Published:	Hoboken: Pearson Higher Education, [2018].
Edition:	Seventeenth edition..
Subjects:	Marketing

Description
Item Description:	Includes index
Physical Description:	xxiv, 707 pages; 29 cm.
Bibliography:	Includes bibliographical references. Pages 651-678
ISBN:	9780134492513 (hbk) 013449251X