Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Pearson Higher Education
[2018]
|
| Edition: | Seventeenth edition. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxiv, 707 pages ; 29 cm. |
| Bibliography: | Includes bibliographical references. Pages 651-678 |
| ISBN: | 013449251X 9780134492513 (hbk) |