Kotler, P., & Armstrong, G. (2018). Principles of marketing (Seventeenth edition.). Hoboken: Pearson Higher Education.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Seventeenth edition. Hoboken: Pearson Higher Education, 2018.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Seventeenth edition. Hoboken: Pearson Higher Education, 2018.
Warning: These citations may not always be 100% accurate.