Marketing management

Bibliographic Details
Main Author: Iacobucci, Dawn (Author)
Format: Book
Language:English
Published: Boston, MA: Cengage Learning, [2018].
Edition:Fifth edition.
Subjects:
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008 180104 -usa eng
020 |a 9781337271127  
040 |a INS 
090 0 0 |a HF5415.13   |b I23 2018 
100 1 |a Iacobucci, Dawn   |e author  
245 1 0 |a Marketing management   |c Dawn Iacobucci, Vanderbilt University. 
250 |a Fifth edition. 
264 1 |a Boston, MA:   |b Cengage Learning,   |c [2018]. 
264 4 |a ♭2018. 
300 |a xii, 324 pages:   |b color illustrations;   |c 26 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing --   |x Management  
999 |a 1000003498  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN