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00000cam a2200000 7i4500 |
| 001 |
0000028037 |
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20241121.0 |
| 008 |
180104 -usa eng |
| 020 |
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|a 9781337271127
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| 040 |
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|a INS
|b eng
|e rda
|
| 090 |
0 |
0 |
|a HF5415.13
|b I23 2018
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| 100 |
1 |
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|a Iacobucci, Dawn ,
|e author
|
| 245 |
1 |
0 |
|a Marketing management
|c Dawn Iacobucci, Vanderbilt University
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| 250 |
|
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|a Fifth edition
|
| 264 |
|
1 |
|a Boston, MA :
|b Cengage Learning
|c [2018]
|
| 264 |
|
4 |
|a ©2018
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| 300 |
|
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|a xii, 324 pages :
|b color illustrations ;
|c 26 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
|x Management
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| 999 |
|
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|a 1000003498
|b BOOK
|c Open Shelf
|e Default branch
|