Description: Marketing management

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Marketing management

Bibliographic Details
Main Author:	Iacobucci, Dawn (Author)
Format:	Book
Language:	English
Published:	Boston, MA: Cengage Learning, [2018].
Edition:	Fifth edition.
Subjects:	Marketing -- > Management

Description
Physical Description:	xii, 324 pages: color illustrations; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781337271127