Principles of marketing : an Asian perspective

Bibliographic Details
Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary, Ang, Swee Hoon, Tan, Chin Tiong, Yau, Oliver Hon-Ming, Leong, Siew Meng
Format:	Book
Language:	English
Published:	England: Pearson Education Limited, 2017.
Edition:	Fourth edition.
Subjects:	Marketing -- > Asia Marketing

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