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Principles of marketing :
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Principles of marketing : an Asian perspective
Bibliographic Details
Main Author:
Kotler, Philip
(Author)
Other Authors:
Armstrong, Gary
,
Ang, Swee Hoon
,
Tan, Chin Tiong
,
Yau, Oliver Hon-Ming
,
Leong, Siew Meng
Format:
Book
Language:
English
Published:
England:
Pearson Education Limited,
2017.
Edition:
Fourth edition.
Subjects:
Marketing --
>
Asia
Marketing
Holdings
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