Principles of marketing : an Asian perspective

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary, Ang, Swee Hoon, Tan, Chin Tiong, Yau, Oliver Hon-Ming, Leong, Siew Meng
Format: Book
Language:English
Published: England: Pearson Education Limited, 2017.
Edition:Fourth edition.
Subjects:
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