Principles of marketing : an Asian perspective

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary, Ang, Swee Hoon, Tan, Chin Tiong, Yau, Oliver Hon-Ming, Leong, Siew Meng
Format: Book
Language:English
Published: England: Pearson Education Limited, 2017.
Edition:Fourth edition.
Subjects:
LEADER 01090cam a2200325 7i4500
001 0000027988
005 20180531090000.0
008 180521 -uko eng
020 |a 9781292089669  
040 |a INS 
090 0 0 |a HF5415   |b K68 2017 
100 1 |a Kotler, Philip   |e author.  
245 1 0 |a Principles of marketing :   |b an Asian perspective   |c Philip Kotler [and five others].. 
250 |a Fourth edition. 
264 4 |c ♭2017. 
264 1 |a England:   |b Pearson Education Limited,   |c 2017. 
300 |a xxiv, 750 pages:   |b illustration, color photograpgh;   |c 27 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing --   |z Asia  
650 0 |a Marketing  
700 1 |a Armstrong, Gary  
700 1 |a Ang, Swee Hoon  
700 1 |a Tan, Chin Tiong  
700 1 |a Yau, Oliver Hon-Ming  
700 1 |a Leong, Siew Meng  
999 |a 1000003459  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN 
999 |a 1000003460  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN