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00000cam a2200000 7i4500 |
| 001 |
0000027988 |
| 005 |
20241120.0 |
| 008 |
180521 -uko eng |
| 020 |
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|a 9781292089669
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| 040 |
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|a INS
|b eng
|e rda
|
| 090 |
0 |
0 |
|a HF5415
|b K68 2017
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Principles of marketing :
|b an Asian perspective
|c Philip Kotler [and five others]
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| 250 |
|
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|a Fourth edition
|
| 264 |
|
1 |
|a England :
|b Pearson Education Limited
|c 2017
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| 264 |
|
4 |
|c ©2017
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| 300 |
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|a xxiv, 750 pages :
|b illustrations, color photograpgh ;
|c 27 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|z Asia
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| 700 |
1 |
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|a Ang, Swee Hoon ,
|e author
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| 700 |
1 |
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|a Armstrong, Gary ,
|e author
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| 700 |
1 |
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|a Leong, Siew Meng ,
|e author
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| 700 |
1 |
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|a Tan, Chin Tiong ,
|e author
|
| 700 |
1 |
|
|a Yau, Oliver Hon-Ming ,
|e author
|
| 999 |
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|a 1000003459
|b BOOK
|c Open Shelf
|e Default branch
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| 999 |
|
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|a 1000003460
|b BOOK
|c Open Shelf
|e Default branch
|