Principles of marketing : an Asian perspective

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Ang, Swee Hoon (Author), Armstrong, Gary (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Yau, Oliver Hon-Ming (Author)
Format:	Book
Language:	English
Published:	England : Pearson Education Limited 2017
Edition:	Fourth edition
Subjects:	Marketing Marketing > Asia

Description
Physical Description:	xxiv, 750 pages : illustrations, color photograpgh ; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781292089669

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