Description: Principles of marketing :

Bibliographic Details
Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary, Ang, Swee Hoon, Tan, Chin Tiong, Yau, Oliver Hon-Ming, Leong, Siew Meng
Format:	Book
Language:	English
Published:	England: Pearson Education Limited, 2017.
Edition:	Fourth edition.
Subjects:	Marketing -- > Asia Marketing

Description
Physical Description:	xxiv, 750 pages: illustrations, color photograpgh; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781292089669