APA (7th ed.) Citation

Kotler, P., Ang, S. H., Armstrong, G., Leong, S. M., Tan, C. T., & Yau, O. H. (2017). Principles of marketing: An Asian perspective (Fourth edition.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Kotler, Philip, Swee Hoon Ang, Gary Armstrong, Siew Meng Leong, Chin Tiong Tan, and Oliver Hon-Ming Yau. Principles of Marketing: An Asian Perspective. Fourth edition. England: Pearson Education Limited, 2017.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing: An Asian Perspective. Fourth edition. Pearson Education Limited, 2017.