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0000027976 |
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20241120090000.0 |
| 008 |
180423 -uka eng |
| 020 |
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|a 978077174149
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| 040 |
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|a INS
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| 090 |
0 |
0 |
|a HF5415
|b J62 2013
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| 100 |
1 |
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|a obber, David
|e author
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| 245 |
1 |
0 |
|a Principles and practice of marketing
|c David Jobber, Fiona Ellis-Chadwick.
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| 250 |
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|a Eighth edition.
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| 264 |
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4 |
|a ♭2016.
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| 264 |
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1 |
|a London:
|b McGraw-Hill Education,
|c [2016].
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| 300 |
|
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|a xxx, 813 pages:
|b illustrations (colour);
|c 27 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
|
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|a Includes index
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| 504 |
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|a Includes bibliographical references
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| 650 |
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0 |
|a Marketing
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| 650 |
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0 |
|a Marketing --
|x Case studies --
|z Europe
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| 700 |
1 |
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|a Ellis-Chadwick, Fiona
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| 999 |
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|a 1000003426
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
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| 999 |
|
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|a 1000003432
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
|