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00000cam a2200000 7i4500 |
| 001 |
0000027976 |
| 005 |
20241120.0 |
| 008 |
180423 -uka eng |
| 020 |
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|a 978077174149
|
| 040 |
|
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|a INS
|b eng
|e rda
|
| 090 |
0 |
0 |
|a HF5415
|b J62 2013
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| 100 |
1 |
|
|a obber, David ,
|e author
|
| 245 |
1 |
0 |
|a Principles and practice of marketing
|c David Jobber, Fiona Ellis-Chadwick
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| 250 |
|
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|a Eighth edition
|
| 264 |
|
1 |
|a London :
|b McGraw-Hill Education
|c [2016]
|
| 264 |
|
4 |
|a ©2016
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| 300 |
|
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|a xxx, 813 pages :
|b illustrations (colour) ;
|c 27 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
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| 504 |
|
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|a Includes bibliographical references
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| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|z Europe
|x Case studies
|
| 700 |
1 |
|
|a Ellis-Chadwick, Fiona ,
|e author
|
| 999 |
|
|
|a 1000003426
|b BOOK
|c Open Shelf
|e Default branch
|
| 999 |
|
|
|a 1000003432
|b BOOK
|c Open Shelf
|e Default branch
|