Principles and practice of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill Education
[2016]
|
| Edition: | Eighth edition |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxx, 813 pages : illustrations (colour) ; 27 cm. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 978077174149 |