Description: Principles and practice of marketing

Bibliographic Details
Main Author:	obber, David (Author)
Other Authors:	Ellis-Chadwick, Fiona
Format:	Book
Language:	English
Published:	London: McGraw-Hill Education, [2016].
Edition:	Eighth edition.
Subjects:	Marketing Marketing -- > Case studies -- > Europe

Description
Item Description:	Includes index
Physical Description:	xxx, 813 pages: illustrations (colour); 27 cm.
Bibliography:	Includes bibliographical references
ISBN:	978077174149