obber, D., & Ellis-Chadwick, F. (2016). Principles and practice of marketing (Eighth edition.). London: McGraw-Hill Education.
Chicago Style Citationobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing. Eighth edition. London: McGraw-Hill Education, 2016.
MLA Citationobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing. Eighth edition. London: McGraw-Hill Education, 2016.
Warning: These citations may not always be 100% accurate.