Marketing management

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Keller, Kevin Lane
Format: Book
Language:English
Published: Boston: Pearson Education Limited, 2016.
Edition:Fifteen, Global edition.
Series:The Jossey-Bass higher and adult education series
Subjects:
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245 1 0 |a Marketing management   |c Philip Kotler, Kevin Lane Keller. 
250 |a Fifteen, Global edition. 
264 1 |a Boston:   |b Pearson Education Limited,   |c 2016. 
300 |a 136 pages:   |b colour illustrations;   |c 27 cm. 
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490 0 |a The Jossey-Bass higher and adult education series 
500 |a Includes index 
650 0 |a Marketing --   |x Management  
700 1 |a Keller, Kevin Lane  
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