Marketing management
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Pearson Education Limited,
2016.
|
| Edition: | Fifteen, Global edition. |
| Series: | The Jossey-Bass higher and adult education series
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | 136 pages: colour illustrations; 27 cm. |
| ISBN: | 9781292092621 |