Marketing management

Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane (Author)
Format: Book
Language:English
Published: Boston : Pearson Education Limited 2016
Edition:Fifteen, Global edition
Series:The Jossey-Bass higher and adult education series
Subjects:
Description
Item Description:Includes index
Physical Description:136 pages : colour illustrations ; 27 cm.
ISBN:9781292092621