APA Citation

Kotler, P., & Keller, K. L. (2016). Marketing management (Fifteen, Global edition.). Boston: Pearson Education Limited.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteen, Global edition. Boston: Pearson Education Limited, 2016.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteen, Global edition. Boston: Pearson Education Limited, 2016.

Warning: These citations may not always be 100% accurate.