Marketing management : analysis, planning, and control

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: London: Prentice-Hall International, 1984.
Edition:Fifth edition.
Subjects:
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264 4 |c ♭1984. 
300 |a xxi, 792 pages:   |b colour illustrations;   |c 24 cm. 
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