Marketing management : analysis, planning, and control

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: London: Prentice-Hall International, 1984.
Edition:Fifth edition.
Subjects:
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100 1 |a Kotler, Philip   |e author  
245 1 0 |a Marketing management :   |b analysis, planning, and control   |c Philip Kotler. 
250 |a Fifth edition. 
264 1 |a London:   |b Prentice-Hall International,   |c 1984. 
264 4 |c ♭1984. 
300 |a xxi, 792 pages:   |b colour illustrations;   |c 24 cm. 
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