Marketing management : analysis, planning, and control
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| Format: | Book |
| Language: | English |
| Published: |
London :
Prentice-Hall International
1984
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| Edition: | Fifth edition |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxi, 792 pages : colour illustrations ; 24 cm. |
| ISBN: | 0135580242 (paperback) |