Marketing management : analysis, planning, and control
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London:
Prentice-Hall International,
1984.
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| Edition: | Fifth edition. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxi, 792 pages: colour illustrations; 24 cm. |
| ISBN: | 0135580242 (paperback) |