Kotler, P. (1984). Marketing management: Analysis, planning, and control (Fifth edition.). London: Prentice-Hall International.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth edition. London: Prentice-Hall International, 1984.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth edition. London: Prentice-Hall International, 1984.
Warning: These citations may not always be 100% accurate.