The new market leaders : who winning and how in the battle for customers

Bibliographic Details
Main Author: Wiersema, Fred
Format: Book
Language:English
Published: New York: The Free Press, 2001.
Subjects:
LEADER 00654cam a2200205 7i4500
001 0000026975
005 20161104090000.0
008 161013 nyu eng
020 |a 0743204654  
040 |a INS 
090 0 0 |a HF5415.5   |b W574 2001 
100 1 |a Wiersema, Fred  
245 1 4 |a The new market leaders :   |b who winning and how in the battle for customers   |c Fred Wiersema. 
260 |a New York:   |b The Free Press,   |c 2001. 
300 |a 262p.;   |c 24cm. 
500 |a Includes index 
650 0 |a Customer relations  
650 0 |a Consumers preferences  
650 0 |a Consumers --   |x Attitudes  
999 |a 0000024234  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN