Marketing management and strategy

Bibliographic Details
Main Author: Doyle, Peter
Format: Book
Published: Harlow: England: Prentice Hall, 1998.
Edition:2nd Ed..
Subjects:
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245 1 0 |a Marketing management and strategy   |c Peter Doyle. 
250 |a 2nd Ed.. 
260 |a Harlow:   |b England:   |b Prentice Hall,   |c 1998. 
300 |a iii:   |b 446p;   |c 25cm. 
500 |a Includes index 
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